TOPIC: fresh vegetable delivery service from local farmers to local residence and small business
SUMMARY
Exacta Farm Fresh Delivery is a locally owned company that will offer subscription based food delivery. This service will be a direct connection between our farmers and the local community. Exacta will offer excellent produce and dairy right to your doorstep. Exacta is the answer to a growing demand for local goods with the ease of delivery to your house.
Our mission is to provide nutritious and locally grown foods to our community.
Our vision is to support and promote our local farms while meeting the needs of our community.
We will offer several subscription options to meet the demands of our consumers while establishing agreements with our farmers each season. Our goal is to achieve 100% satisfaction on quality and timely delivery. Exacta will be the first local company to offer produce delivery and our market will be any consumer within 25 miles of Lexington, Kentucky. This radius includes nearly 500,000 residents.
By using above content and summary on topic please do answer the following question
1) Target Market
2) Positioning Statement and Branding strategy
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