Temple University Starbucks Marketing Plan Paper

Open the Starbucks Marketing Power Point. After you review all slides, answer the following questions.

Starbucks Final Marketing Project:

1. What is Starbucks Mission Statement?

1. As of 2014, how many Starbucks Stores are there in the United States?

1. List 5 Starbucks Products

1. What Companies are Starbucks primary competitions?

1. Starbucks spent over $26,000,000 in media dollars. Where was the majority of the dollars spent?

1. Which Social Media has the greatest number of Impressions for Starbucks?

1. Create a SWOT analysis for Starbucks. What are the companies:

Strengths…. Weaknesses…… Opportunities…… Threats……

1. What is the source of the company name? Why is it called “Starbucks”?

1. Who are the stakeholders for Starbucks?

1. Starbucks History. When and where was it founded?

1. What are three Starbucks Strategic Business Units? (SBUs)

1. List examples of the Four Ps of Starbucks

Price Product Promotion Place

1. What is Starbucks marketing challenge with pricing?

1. Starbucks newest product for 2016 is Starbucks Rewards Who is the target audience and what is the Value? https://www.youtube.com/user/Starbucks

1. Starbucks Media Objective states: “Develop a media strategy that involves advertising Starbucks specialty coffees in both traditional and non-traditional media outlets” What media’s would you recommend to carry the Starbucks message?

1. Slide #4 has Starbucks’ Seven Strategies for Growth. Pick one, and explain how you would implement it.