Temple University Influencers as Marketing Tools Discussion

Assignment 1：Discussion Post Influencers are marketing tools. Charli  DiAmelio has 60 Million followers on Tik Tok.    Jake Paul  with 20 Million You Tube followers was arrested for looting  during a protest this week  .   Tik Tok star @fckjoshy pulled a horrendous video prank  in May in the New York Subways spilling milk and cereal that the New York transit system had to clean up  just to get views. Influencers are powerful voices that are paid to post ideas, concepts and brands   There are metrics that Marketing companies use to measure their value by followers. What do you think of influencers?  Who do you follow and how does their messages resonate with you personally?   Generation Z and Alpha Generation are moved and impressed by short visual images and videos.   They are often the target of the paid influencers messages   Have you noticed the brands that partner with influencers? Assignment 2: Twitter Analysis – Scrub Daddy Scrub Daddy is a product made in the USA and introduced through Shark Tank in 2013.  It is a phenomenally successful product created by Aaron Krause.   Aaron used grass roots marketing ( and the power of Shark Tank) to grow his product.  In the past two years, the company has used Twitter as way to have conversations with their consumers.  Go to Twitter and read the tweets from February 2020 through now.  Recap the following…. ¡1) What products have Scrub Daddy cobranded with?   Do they make sense? ¡2)  Does Scrub Daddy primarily create original tweets, or do they retweet for frequency? ¡3)What has the company done to reframe in the pandemic? ¡4) What recommendations would you make to the company moving forward on their Twitter Account? You don’t have to have a Twitter account, you can read and look at original tweets and tweets and replies.  Look for Tweets that are tagged as “Paid” and  “Promoted” to differentiate the difference between advertising and organic content Assignment 3：Weekly Marketing Article Explore a new article about a Marketing topic that interests you.  You’ll find fascinating topics on Ad Age, Ad Week, New York Times, Wall Street Journal, Fast Company, Buzzfeed, Twitter, Snapchat, or Youtube. Pick a subject and write a brief one to two paragraph about what the campaign or product was all about.   In your recap,  make sure to include the source with a link. Assignment 4: Spy Fu Search Engine Optimization (SEO) Spy Fu is a free website that allows companies to analyze their competitors website and key words.   Think of a company that you’d like to learn more about.   Find their website.   Go to the Spy Fu Website and do some research.    (Spy Fu is free, but you may have to register to use it ) Enter the company’s website on the search line and answer the following Questions.  Scroll down the page to find all the results Link Spyfu  (Links to an external site.)website #1 What is the company you researched? #2  How many organic key words do they have?  How many PAID  key works do they have ? #3  Who is their top organic competitor? #4  What are their top three key words? #5  What did you find interesting about this product or service’s results? Assignment 5: Starbucks Marketing Plan Open the Starbucks Marketing Power Point.    After you review all slides, answer the following questions. Starbucks Final Marketing Project: What is Starbucks Mission Statement? As of 2014, how many Starbucks Stores are there in the United States? List 5 Starbucks Products What Companies are Starbucks primary competitions? Starbucks spent over $26,000,000 in media dollars.   Where was the majority of the dollars spent? Which Social Media has the greatest number of Impressions for Starbucks? Create a SWOT analysis for Starbucks. What are the companies: Strengths….             Weaknesses……             Opportunities……            Threats…… What is the source of the company name? Why is it called “Starbucks”? Who are the stakeholders for Starbucks? Starbucks History. When and where was it founded? What are three Starbucks Strategic Business Units? (SBUs) List examples of the Four Ps of Starbucks Price                                  Product                                           Promotion                       Place What is Starbucks marketing challenge with pricing? Starbucks newest product for 2016 is Starbucks Rewards   Who is the target audience and what is the Value?    https://www.youtube.com/user/Starbucks Starbucks Media Objective states: “Develop a media strategy that involves advertising Starbucks specialty coffees in both traditional and non-traditional media outlets” What media’s would you recommend to carry the Starbucks message? Slide #4 has Starbucks’ Seven Strategies for Growth. Pick one, and explain how you would implement it. Assignment 6: Weekly Marketing Article 2 Explore a new article about a Marketing topic that interests you.  You’ll find fascinating topics on Ad Age, Ad Week, New York Times, Wall Street Journal, Fast Company, Buzzfeed, Twitter, Snapchat, or Youtube. Pick a subject and write a brief one to two paragraph about what the campaign or product was all about.   In your recap,  make sure to include the source with a link.