- The most difficult element of the RFM model to use in targeting customers is…
Group of answer choices
Frequency
Recency
Monetary Value
All of these are equally difficult
- In non-contractual settings… (check all that apply)
Group of answer choices
The underlying process for monetary value appears to be firmly tied to recency and frequency
There is a highly nonlinear relationship between recency/frequency and future transactions
None of the answers are correct
Iso-value curves can be used to identify customers with different purchase histories but similar RLVs
All of the answers are correct
