ForChange is a local nonprofit organization dedicated to bringing about positive social change in communities through programs that promote healthy habits in adults and children. The founders started ForChange after the Healthy Communities program (https://www.cdc.gov/nccdphp/dch/programs/healthycommunitiesprogram/index.htm) ended in 2012. Since then, the organization has been growing slowly and has recently started to expand its reach through some community efforts and connection to local health fairs and school-sports booster organizations. Some examples of ForChange’s programs include hosting smoking cessation classes at the senior care centers, sponsoring fitness-related after-school programs, and teaching nutrition seminars to new parents. ForChange’s board of directors wants to expand further and see the organization eventually start up new centers that can lead change efforts in other parts of the country and throughout the world. ForChange has a small administrative staff, and the programs are conducted by volunteers. ForChange’s executive director is hoping that the organization can use digital marketing to appeal to volunteer-minded, socially conscious adults between the ages of 25–39
Part 1: Digital Marketing
- What are three types of digital marketing that are suitable for ForChange? For each type, explain how it can be beneficial to ForChange’s achievement of its goals, and identify any potential drawbacks for each. (225–300 words, or 3–4 paragraphs)
- Which social media platforms should ForChange use and why? (75–150 words, or 1–2 paragraphs)
- As the organization considers expansion into other countries, should they use the same strategies for international audiences as for those domestically? If not, how might they adjust their marketing strategy? (75–150 words, or 1–2 paragraphs)
Note: For each prompt, be sure to reference at least one scholarly source to support your answer. Use the Week 5 Assignment Template, provided in this week’s Learning Resources, to complete this Assignment.
