MKTG 260 Regent University Walmart and Amazon Retail vs Online Comparative Essay
For this project find a similar online retailer and physical retailer, observing the similarities and differences. Determine what type of customer is attracted to the physical store versus the online store. Write at least at a 1000-word document that presents your findings. An example of physical and online retailers would be Walgreens and http://www.drugstore.com/ (please do not use this example for this project).
Key Points to Remember
Your research must also include at least 3 additional academic (e.g., journal articles) resources in addition to your textbook to support your conclusions.
Format your paper consistent with APA guidelines:
Introduction and Conclusion
Main Headings for each section of the Minor Project
APA Citations: (all direct quotes must include the page or paragraph numbers)
Retailing Management, (Boston, MA: McGraw-Hill Irwin, 9th edition, 2014), Michael Levy and Barton Weitz, ISBN: 9780077512378