For this project find a similar online retailer and physical retailer, observing the similarities and differences. Determine what type of customer is attracted to the physical store versus the online store. Write at least at a 1000-word document that presents your findings. An example of physical and online retailers would be Walgreens and http://www.drugstore.com/ (please do not use this example for this project).
Key Points to Remember
- Your research must also include at least 3 additional academic (e.g., journal articles) resources in addition to your textbook to support your conclusions.
- Format your paper consistent with APA guidelines:
- Title Page
- Introduction and Conclusion
- Main Headings for each section of the Minor Project
- APA Citations: (all direct quotes must include the page or paragraph numbers)
- Retailing Management, (Boston, MA: McGraw-Hill Irwin, 9th edition, 2014), Michael Levy and Barton Weitz, ISBN: 9780077512378
- APA 6th Edition Publication Manual of the American Psychological Association, (2009), American Psychological Association, ISBN 978-1-4338-0561-5. Available through http://www.apa.org/pubs/books/4200066.aspx