MKT 438 University of Phoenix Role of Public Relations Paper

Assignment Content

  1. Resource: The Role of Public Relations Grading GuideSelect a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.Write a 700- to 1,050-word paper in which you examine the following:

    • The multiple definitions of Public Relations.
    • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
    • How are they similar and how are they different?
    • How might PR be more important during a crisis situation for an organization?

    Include two outside references as well as citations with your paper.Format your paper consistent with APA guidelines.

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