MKT 438 University of Phoenix Role of Public Relations Paper

Assignment Content

1. Resource: The Role of Public Relations Grading GuideSelect a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.Write a 700- to 1,050-word paper in which you examine the following:

   • The multiple definitions of Public Relations.
   • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
   • How are they similar and how are they different?
   • How might PR be more important during a crisis situation for an organization?

   Include two outside references as well as citations with your paper.Format your paper consistent with APA guidelines.