MKG 360 Grantham University Public Service Announcements Powerpoint

Public Service Announcements Presentation

You are a volunteer at a non-profit organization that discourage texting and driving. This organization is thinking about using a celebrity to appear in their public service announcements.

Prepare a 5-7 slides PowerPoint presentation with speaker’s notes addressing the following:

  • How does celebrity endorsement work as a form of marketing communication?
  • What are some disadvantages in using celebrity endorsement?
  • What should this non-profit organization watch for when selecting a celebrity?
  • Is this form of advertising effective in altering the behavior of people your age?

Be sure to include a reference slide at the end of your presentation.

Please provide original work. No plagarizing.

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