HADM 4312 University of Houston Impacts of Covid 19 in Healthcare Planning and Marketing Paper

There are multiple sections to this assignment which requires “thinking outside the box”, so please follow the guidelines below and address each carefully. There is no doubt that the tourism industry has been significantly impacted by COVID-19. For this assignment: – assume that you have been hired as a Health Advisor Consultant by a hotel chain or cruise company or airlines or car rental company or any other hospitality related company; Make up a name for the company- Give a detailed historical, economic, market, and other information about that industry or company or industry; – Provide a detailed analysis of how they have been impacted by COID-19; – Develop a plan and provide AT LEAST 10 recommendations that the selected hospitality entity should engage in to reduce the spread of COVID-19; Make sure to use citations – You can also list short term and long term impacts of the COVID-19 on the entity and what should be done to sustain the business (and at what costs); – Use the concept of 5W’s and 1H as well as SWOT to address your recommendations detail (i.e., provide a marketing perspective). (HINT: Use the current events and news related to this issue on cruise ships/hotels/airlines/ etc.). PLEASE, provide appropriate labels to each of your sections and subsections. Minimum length of the report: 12 pages