College of Wilmington Marketing a Services as Opposed to Product Paper

Attached are the 5 journal/research articles that pertain to marketing a service (as opposed to a product) . Please look at the attached documents and write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles in APA format and include the references. The document should consist of the following:

Key Term: authentic leadership

Notes: A report is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment. REFERENCES: All references must be listed at the bottom of the submission–in APA format. Be sure to use the headers in your submission.

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