Subject: Sales & Customer Relationship Management
Question: An important part of planning a sales call is the development of a customer benefit plan. What are the major components of the customer benefit plan? What is the difference in developing a customer benefit plan for a General Foods salesperson selling consumer products versus an industrial salesperson selling products for a company such as IBM?
Note: Answer the question in relation to the textbook concepts and methods. It is very important. This question is related to chapter 7 in the textbook. There will be instructions below on how to access the textbook.
Answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible.
The paper should be at least 1.5 – 2 pages in length.
Times New Roman 12-pt font, double-spaced, 1 inch margins.
Utilize at least one outside scholarly or professional source related to sales and customer relationship management. The textbook should also be utilized.
APA formatting and citation should be used.
To refer the textbook, I will give the instructions on how to access the online-textbook from Mc-Graw Hill website for chapter 7. As this assignment is part of chapter 7 “Planning the Sales Call: It’s a Must!”. You will find those concepts related to the question in chapter 7.
I will also attach a presentation of our professor of chapter 7 if you want to glance through it.
The instructions for accessing the textbook from Mc-Graw Hill website:
Go to: https://www.mheducation.com/
Hit Sign in – on the top right corner of the website.
Then, pop-up list comes up: in this list select—My bookshelf
Then, enter login details: email –> firstname.lastname@example.org Password: Sales001*
In the next screen, you will see the option to Access the e-book.
When you hit that button, textbook will open in a new tab. For easy navigation in textbook screen on the top left corner you will see the table of contents. In which you can see list of different concepts of the chapter.
So, That’s it! Those are the instructions for writing the assignment.