international sport). You may choose to work with a partner for this project.As part of the marketing team, select an event that you must devise a plan for that includes the following information:
- identify your segment, and provide a brief history as to why you selected that segment
- select an event to market
- put together an ideal budget to manage, market and promote that event. Your budget must include staffing, facility management, event management, and any additional promotional/marketing expenses
- you must also include a sponsor proposal with a sales pitch, making the sponsor want to assist you with your event
Th assignment will be limited to 5 pages in length:
- Page 1: dedicated to outlining why you selected that segment and event
- Page 2: Marketing and promotional plan
- Page 3: Sponsorship Proposal
- Page 4: Budget outline – expenses and revenues
- Page 5: Summary of staffing and facility management
