BCO 314 American School of Business Small Business Management Essay

Please prepare and answer the following questions about the case study:

1)Currently the business strategy is to run one location. What might be the advantages and disadvantages of adopting this strategy to multiple sites?

2)Is the cost and effort of legally protecting the company’s intellectual property a worthwhile investment?

3)Given the existing facilities and staff capabilities can you identify additional product/ service offerings?

4)Critically assess the proposed low-cost marketing activities for enhancing the generation of the future bookings and the brand awareness of this small business

5)Would you invest in a business like this? Provide reasoning

6)What additional revenue and market opportunities might the business investigate?

Your analysis and answers should be through and include concepts, theories and methodologies

Formalities:

Wordcount: 2500 words max

Font: Arial 12,5 pts.

Text alignment: Justified.

The in-text References and the Bibliography have to be in Harvard’s citation style.

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